Some of you may think branding is just the labels and logos used in a business, or the mission statement written on a website, but it is so much more than that. It's intangible, it's every decision, word, move, color, font, photo, person and every thing in between than makes up your business. I'm here to fill you in on what branding really entails, so that you can gain a clearer understanding of the role it plays in having a successful business.
My legs were flailing in the air, my stomach jumped up to my throat, screams were heard in the distance, and then rapidly went silent as I was submerged. In an instant I bobbed back up to the surface welcomed by an audience of "OOoooo's."
I consider myself to be a decently creative person. My job is creative, my hobbies are creative, and when I'm not doing those things I'm finding inspiration for more creative work. My Sun is creativity and I am a mere planet revolving around depending on it for the fruition of my life. (I know, so dramatic, right?)
So what happens when I'm in a creative rut? When ideas run empty and dry like Arizona weather?
Go to the nearest commercial shop near you, whether it be a coffee shop, bar, restaurant, what have you. Go in and sit down. Now look to your left and then to your right. How many familiar faces do you see? In fact, how many people did you see that you either know or have seen before whilst taking the journey to your destination?
I moved across the country December 30, 2016 to live with my best friend Kacey in Phoenix, Arizona. On January 18, 2017 she took me to South Mountain for my very first time. I was not used to the desert landscape whatsoever, so it blew my mind. You drive up curvy mountain roads decorated with cactuses for about three miles until you hit the top where you can see basically the entire city of Phoenix.
Friday night at around 6pm I get a text from a friend that says "wanna hangout tonight?" I replied, "I'm finished with work and wouldn't mind going somewhere pretty for sunset so I can get a shoot in!" He then responds "What about San Diego?"
Nothing gets me out of bed quicker than a spontaneous road trip. Friday, July 7 Valerie Loo (@valeriedabomb) posted an invite on her Instagram for any photographer to join her on a trip to Flagstaff the following Sunday. I immediately responded, thinking surely someone else had already landed the adventure buddy spot. Luckily, she responded shortly after saying how glad she was I messaged her and from there we were booking our Airbnb and planning what time to leave.